There has been a lot of discussion lately about the measurement of social media and its return on investment (ROI). The expectation for 2010 is that we’ll see corporations large and small begin to clamp down on any social media marketing (SMM) spending that does not contribute to profits.
The big problem of course is that [...]

Well everyone likes to speculate about the next big move by Apple. And lately the word on the street is not about the rumored “tablet” that everyone has been talking about for over a year now. No, this speculation is not about a device, but instead about digital media distribution.
You could be forgiven just five [...]

For those of us on Facebook, you are probably aware of the new privacy settings that were developed. It seems to be rolling out this week and I happened to see the new settings alert upon login this afternoon. See screenshots at the end.
One thing seems certain with this move by Facebook — as real-time [...]

Today I spent most of the day over at the Microsoft campus here in Cambridge, MA attending a joint presentation from NaviSite and a few members of the Microsoft WebSiteSpark team. About 75 people registered for the event, but the brutally cold, wind-driven rain that rolled into the Boston area today reduced that attendance down [...]