Tweet There has been a lot of discussion lately about the measurement of social media and its return on investment (ROI). The expectation for 2010 is that we’ll see corporations large and small begin to clamp down on any social media marketing (SMM) spending that does not contribute to profits. The big problem of course […]
Recently founded in July of 2009, BTECHA (Business Technology Analyst) provides Web professionals unique insights and analysis of business technology trends as they relate to our ever-evolving world of Web and business.
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