The Five Core Values of Social Media Technology for Business

December 30th, 2009 by Daniel DiRico

There has been a lot of discussion lately about the measurement of social media and its return on investment (ROI). The expectation for 2010 is that we’ll see corporations large and small begin to clamp down on any social media marketing (SMM) spending that does not contribute to profits.
The big problem of course is that [...]

New Facebook Privacy Settings Begin to Roll Out

December 10th, 2009 by Daniel DiRico

For those of us on Facebook, you are probably aware of the new privacy settings that were developed. It seems to be rolling out this week and I happened to see the new settings alert upon login this afternoon. See screenshots at the end.
One thing seems certain with this move by Facebook — as real-time [...]

More powerful than Facebook Connect; enter Gigya Socialize

July 25th, 2009 by Daniel DiRico

While we were searching for a way to integrate Open ID or Facebook Connect to this blog, I stumbled across Gigya Socialize. Gigya created a brief video that explains what this service does, but in short — if you know what Facebook Connect is and/or does, then imagine a service that is higher than that.
It [...]