There has been a lot of discussion lately about the measurement of social media and its return on investment (ROI). The expectation for 2010 is that we’ll see corporations large and small begin to clamp down on any social media marketing (SMM) spending that does not contribute to profits.
The big problem of course is that [...]

For those of us on Facebook, you are probably aware of the new privacy settings that were developed. It seems to be rolling out this week and I happened to see the new settings alert upon login this afternoon. See screenshots at the end.
One thing seems certain with this move by Facebook — as real-time [...]

While we were searching for a way to integrate Open ID or Facebook Connect to this blog, I stumbled across Gigya Socialize. Gigya created a brief video that explains what this service does, but in short — if you know what Facebook Connect is and/or does, then imagine a service that is higher than that.
It [...]